This is one of those projects that was just fun to work on. Almost no brand standards existed, and we had a lot of freedom to create an experience for kids and adults visiting the Indiana State Fair.
The goal was to promote membership and awareness of the Indiana Farm Bureau organization and also educate visitors on the importance of their local crops. I developed the look and feel for the booth graphics which we brought over to the motion-interactive that revealed “farm facts”.
The motion interactives were designed to appear as if they are growing stalks of corn (one of Indiana’s main crops).
The interactive was a motion-based “reveal.” Floating graphic particles could be moved with swiping hands to reveal “farm facts” and interesting trivia.